4 Tips to Get the Best PR Photographer for Your Business

Are you looking to get the best out of your company’s public relations endeavours? Well then, one of the most critical decisions you’ll have to take is of hiring the right PR photographer.

So, how do you make sure the professional you hire is the perfect candidate for the job? Read on to know 4 tips of choosing the best photographer for your company’s PR.

1. Consider the level of expertise

While your uncle George, for example, with a digital camera might just about get the job done, an experienced professional will ace it. Enquire how long the individual has been in this field.

Also, don’t just look for general experience in photography. Instead, look to hire a photographer who has worked in the specific domain that your company’s services fall under.

2. Ask for a portfolio

PR photography entails the requirement of a wide variety of skill sets.

A portfolio is a great way to get an idea of the photographer’s quality and understand his/her strengths. Do you have a specific requirement for your company’s PR event? Go through their portfolio and analyse if they can fulfil your needs.

Read More Origianl Content at PR photographer

Why Does Every Small Business Need to Hire a Commercial Photographer?

In the age of media, everything about your company must be out there, styled to attract maximum eyeballs. Visibility builds client base. This is especially true in the case of small companies that are yet to build a reputation.

Then, why do small businesses need a commercial photographer? Hiring a commercial photographer will give your company the opportunity to build a portfolio of images that will reflect your brand.

The need for visual impact:

The first thing a customer likes to see on a company’s website is pictures of their products and services. Having attractive pictures of the same will help to convert casual visitors into potential buyers.

Supress every urge to use stock photographs:

While using stock photographs might seem like the easier thing to do, you need to refrain from using them.

Most people use stock photographs considering those to be a cheaper option. However, the long term cost of licenses for stock photographs far exceeds the short term cost of hiring a professional photographer.

So, why not just get a guy to shoot it for you in person?

A Unique Brand Deserves Unique Pictures!

There are thousands of companies around the world who use stock photographs. Do you really want to supplement your unique content or website with such stale images that customers have already seen? Of course, not!

Corporate photography, on the other hand, enhances the brand image of your company. It gives you the chance to design unique PR, customized to specific target audiences. For instance, if your company wants to launch a service specifically for the people of Cambridge, you could hire someone with experience of photography in Cambridge.

If you still have second thoughts about hiring a photographer to enhance your company’s reputation, here are some statistics:

• On an average, an article with relevant images has 94% more viewership than articles without images.

 
• Nearly 75% of online shoppers say that they need to see a picture of the product before making a purchase.

• About 60% of people who look for online services prefer to contact businesses whose websites contain pictures of the people who run them.

These are the reasons why lot of small businesses in counties of England like Cambridgeshire and Peterborough have started hiring commercial photographers to get great results. 

What do think should you do then? Do you have anything more to share? Join the conversation below.