5 Video Production Strategies to Enhance the Image of your Start-Up Business

Videos are a smart investment, as they are known to increase conversion rates. A business owner, entrepreneur or just about anyone can leverage the power of videos for their campaigns. If you are a new start-up owner, spreading knowledge for your new services and product will take time. Therefore, incorporating an effective video marketing campaign will let you drive your business to the next level. However, money can be limited when starting a new business and promotional video production is expensive. Hence, to get maximum return on investment with best results, follow these tips:

Clarity and Simplicity:

Videos can help customers understand your product or service in an extremely easy way. Besides, it is important to not overload them with information. So, focusing on the advantages and keeping your message simple will engage users with your website. Also, it is crucial to leave your audience wanting for more.

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Significance of Corporate Video Production to Build Your Brand Image

To sustain in the corporate world, Darwin’s – “the survival of the fittest” has become the catchphrase. As a professional or a business owner, you can’t afford to work with an unprofessional attitude once you step into this challenging world. When it is about telling the world your brand story, you will definitely prefer the route that is visually appealing. Visual communication is the strongest weapon to build brand image and loyalty. This is when the importance of video production comes into action. With particular focus to your organization or brand image, corporate video production has gained importance.

The Nature and Scope of Corporate Video Production

Corporate videos offer professional ways to present your brand to the wider community and prospective customers. You might be familiar with the phrase, “a picture is worth a thousand words” but nowadays videos are gaining equal importance, if not more. Thus, audio-visual stimulation provided by corporate videos is an effective tool to make people aware of your presence. Organizations and businesses must collaborate with professional corporate video production services to produce high-quality videos.

The corporate video of your brand must tell a compelling story in a precise way. The United Kingdom especially Cambridgeshire, ranks amongst the top destination for corporate video service providers. The working mechanism of these media houses is professional yet entertaining. They focus mainly on “showing” rather than “telling”. An effective corporate video gives ample attention to its audiences rather than the brand. It builds an emotional connection with the consumers and viewers.

The providers of corporate video production in Peterborough are also rising as the hotspot for such incredible services. They create videos that work as a useful tool for announcing new products or services in an appealing manner. They also create videos for offering corporate training to the employees and for communicating with clients and customers. The videos are produced by implementing perfect visual elements that create a lasting impression in the viewers’ minds. After all, videos are one of the strongest ways to portray the power of your brand.

Corporate Video Production Services are essential for Successful

Over the past decades, corporate photography has evolved immensely. Earlier it was used mainly for marketing ads in newspapers and other print media. Today, with the advent of internet and TV in every corner of the globe, promotional video production has become the new buzzword. You can easily find a good professional corporate videographer in your area with a little effort and short online search.

Why select professional corporate video production services?

Corporate video production services with significant experience in the field can conveniently and effectively enhance your company/brand’s reputation and reliability in the customer’s view.

Professional corporate videographers are adept at:

• Capturing the true essence of the message
• Enhancing the USPs of your company/brand/product/services
• Expressing your vision effectively to the target audience
• Promote your company and its products efficiently
• Helping to increase sales noticeably

With the help of professional corporate photographers, you can now easily promote your company with the help of excellently-executed video footage.


Advantages of professional video production services for businesses

There are several advantages to be gained when you employ the most renowned and reliable corporate video solutions company. Use of video in promotional corporate content helps to add a distinct human touch to an otherwise non-personal message for customers.
The main of any video promotion should be to tell a compelling and attractive story in the most concise way possible.
Let us take a look at some of the various advantages that you get when you hire professional corporate video production companies for your business promotion and other corporate broadcast events:


1 Interesting marketing
The main advantage with corporate video promotion is that it is not only fun but is most effective at the same time. As corporate promotional videos tend to focus more on the USP of the product and the advantages of using it, this makes it an essential part of any successful and effective media marketing campaign.


2 Effective promotion
An ideal video promoting your business or product should focus on the benefits of using your products, rather than attempting to create hype for an increase in sales. An ideal promotional video should connect your customers with the ‘human’ components in your business.


3 Excellent SEO results
As search engines increasingly promote videos today, as opposed to text and images, it only makes ideal business sense to ensure that you rate highest on SERP.
Professional corporate videos are designed with a clear description and proper tags attached to them to ensure that they perform excellently in SEO results. Smaller and medium-sized businesses are increasingly opting to make promotional videos, rather than rely on conventional visual marketing strategies, such as leaflets, posters, banners, etc.

C1Media is a renowned and highly-reputed Cambridge based video production company, from the UK. It has been engaged in providing excellent-quality promotional videos for all types of corporate events, including product launches, press conferences, etc. With years of collective experience, the team of professional videographers here provides the best results for all your corporate videography requirements.

Need for Corporate Headshot Photography in today’s competitive market

Seeing real estate agents and insurance professionals including their personal headshot in promotional content might have made you wonder about its use and effectiveness. The truth is that it has been long-known that a personal touch to a promotional campaign can work wonders in creating a solid and strong brand image.

Need for professional corporate headshot photography services

An effective and renowned corporate headshot photography service helps in promoting your brand noticeably in the most effective manner.

Let us look at the 5 main goals of a corporate portrait photograph:

1 Efficient introduction
A corporate headshot introduces you to potential customers/clients even before you meet them personally. It is an excellent method for making a lasting positive first-impression on your customers and partners.
This is a unique way to promote yourself as part of the brand you represent. This is a tiny but significant step towards building trust within the target audience.

2 Excellent branding
Selfies from mobile cameras cannot be used as corporate headshot photographs. Professional photographers are best able to enhance your personality and represent it as being effectively attractive. The higher quality of corporate headshots enables to reflect the professionalism that your company adheres to.

3 Extensive story-teller
Professional corporate photographers are able to capture the best aspects of your personality in the headshot. Your face and the background help tell an impressive story to the viewer. Professional corporate video companies in Peterborough, UK are renowned for providing balanced and flattering corporate portraits for small and large businesses alike. Mostly, the background of choice for professional headshots for business purposes is company premises, such as the office or the production area, to instil a sense of reality in the promotional campaign.

4 Makes you relevant
Online networking opportunities have boosted the use of professional headshots for corporate uses. Online business and professional networking websites, such as LinkedIn are great avenues for establishing long-lasting and strong collaborations and partnerships with thousands of new potential customers and partners as well.
Highly-ranked profiles on these websites have a noticeably professional corporate portrait photograph of the person. The high-quality and clarity of the photograph reflects professionalism in your part and adds positively to making a good first impression.

5 Instils trust
A professional corporate portrait photograph sends a clear message stating the level of confidence you have for getting things done right. A headshot photograph is not essential in conventional resume however including a personal headshot sends a note of confidence in potential partners and customers as well.

C1Media, based in Cambridge, UK, is a reputed professional corporate photography company. It has an extensive experience in clicking excellent photographs and videos for use in corporate marketing campaigns and other similar uses. Ensure you get only the highest-quality professional corporate headshots with C1Media

4 Tips to Get the Best PR Photographer for Your Business

Are you looking to get the best out of your company’s public relations endeavours? Well then, one of the most critical decisions you’ll have to take is of hiring the right PR photographer.

So, how do you make sure the professional you hire is the perfect candidate for the job? Read on to know 4 tips of choosing the best photographer for your company’s PR.

1. Consider the level of expertise

While your uncle George, for example, with a digital camera might just about get the job done, an experienced professional will ace it. Enquire how long the individual has been in this field.

Also, don’t just look for general experience in photography. Instead, look to hire a photographer who has worked in the specific domain that your company’s services fall under.

2. Ask for a portfolio

PR photography entails the requirement of a wide variety of skill sets.

A portfolio is a great way to get an idea of the photographer’s quality and understand his/her strengths. Do you have a specific requirement for your company’s PR event? Go through their portfolio and analyse if they can fulfil your needs.

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Why Does Every Small Business Need to Hire a Commercial Photographer?

In the age of media, everything about your company must be out there, styled to attract maximum eyeballs. Visibility builds client base. This is especially true in the case of small companies that are yet to build a reputation.

Then, why do small businesses need a commercial photographer? Hiring a commercial photographer will give your company the opportunity to build a portfolio of images that will reflect your brand.

The need for visual impact:

The first thing a customer likes to see on a company’s website is pictures of their products and services. Having attractive pictures of the same will help to convert casual visitors into potential buyers.

Supress every urge to use stock photographs:

While using stock photographs might seem like the easier thing to do, you need to refrain from using them.

Most people use stock photographs considering those to be a cheaper option. However, the long term cost of licenses for stock photographs far exceeds the short term cost of hiring a professional photographer.

So, why not just get a guy to shoot it for you in person?

A Unique Brand Deserves Unique Pictures!

There are thousands of companies around the world who use stock photographs. Do you really want to supplement your unique content or website with such stale images that customers have already seen? Of course, not!

Corporate photography, on the other hand, enhances the brand image of your company. It gives you the chance to design unique PR, customized to specific target audiences. For instance, if your company wants to launch a service specifically for the people of Cambridge, you could hire someone with experience of photography in Cambridge.

If you still have second thoughts about hiring a photographer to enhance your company’s reputation, here are some statistics:

• On an average, an article with relevant images has 94% more viewership than articles without images.

 
• Nearly 75% of online shoppers say that they need to see a picture of the product before making a purchase.

• About 60% of people who look for online services prefer to contact businesses whose websites contain pictures of the people who run them.

These are the reasons why lot of small businesses in counties of England like Cambridgeshire and Peterborough have started hiring commercial photographers to get great results. 

What do think should you do then? Do you have anything more to share? Join the conversation below.

How can corporate photography boost your business?

For a business to grow amidst the stiff economic climate today, capitalising on every possible opportunity to market a brand has become the need of the hour. And amongst the many tools available for marketing, corporate photography continues to keep brands a step ahead in the competition.

If you are wondering ‘How come!’; well, there are many interesting yet major ways how photography can help your business.

How exactly does the perfect image do the magic?

Let’s give you some quick points on what visuals can do –

• Best engage your audience
• Leave an everlasting impression
• Personify the brand as a real human
• Develop a trustworthy brand story
• Enhance your marketing potential as a whole

Most people in Cambridgeshire or adjacent areas have grown up on the instinct – “believe and respond to what you see.” So, instead of long, clever texts, a vivid photographer can grab your audience through images faster.

Read More Original Content at corporatephotography