5 Video Production Strategies to Enhance the Image of your Start-Up Business

Videos are a smart investment, as they are known to increase conversion rates. A business owner, entrepreneur or just about anyone can leverage the power of videos for their campaigns. If you are a new start-up owner, spreading knowledge for your new services and product will take time. Therefore, incorporating an effective video marketing campaign will let you drive your business to the next level. However, money can be limited when starting a new business and promotional video production is expensive. Hence, to get maximum return on investment with best results, follow these tips:

Clarity and Simplicity:

Videos can help customers understand your product or service in an extremely easy way. Besides, it is important to not overload them with information. So, focusing on the advantages and keeping your message simple will engage users with your website. Also, it is crucial to leave your audience wanting for more.

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Significance of Corporate Video Production to Build Your Brand Image

To sustain in the corporate world, Darwin’s – “the survival of the fittest” has become the catchphrase. As a professional or a business owner, you can’t afford to work with an unprofessional attitude once you step into this challenging world. When it is about telling the world your brand story, you will definitely prefer the route that is visually appealing. Visual communication is the strongest weapon to build brand image and loyalty. This is when the importance of video production comes into action. With particular focus to your organization or brand image, corporate video production has gained importance.

The Nature and Scope of Corporate Video Production

Corporate videos offer professional ways to present your brand to the wider community and prospective customers. You might be familiar with the phrase, “a picture is worth a thousand words” but nowadays videos are gaining equal importance, if not more. Thus, audio-visual stimulation provided by corporate videos is an effective tool to make people aware of your presence. Organizations and businesses must collaborate with professional corporate video production services to produce high-quality videos.

The corporate video of your brand must tell a compelling story in a precise way. The United Kingdom especially Cambridgeshire, ranks amongst the top destination for corporate video service providers. The working mechanism of these media houses is professional yet entertaining. They focus mainly on “showing” rather than “telling”. An effective corporate video gives ample attention to its audiences rather than the brand. It builds an emotional connection with the consumers and viewers.

The providers of corporate video production in Peterborough are also rising as the hotspot for such incredible services. They create videos that work as a useful tool for announcing new products or services in an appealing manner. They also create videos for offering corporate training to the employees and for communicating with clients and customers. The videos are produced by implementing perfect visual elements that create a lasting impression in the viewers’ minds. After all, videos are one of the strongest ways to portray the power of your brand.

Corporate Video Production Services are essential for Successful

Over the past decades, corporate photography has evolved immensely. Earlier it was used mainly for marketing ads in newspapers and other print media. Today, with the advent of internet and TV in every corner of the globe, promotional video production has become the new buzzword. You can easily find a good professional corporate videographer in your area with a little effort and short online search.

Why select professional corporate video production services?

Corporate video production services with significant experience in the field can conveniently and effectively enhance your company/brand’s reputation and reliability in the customer’s view.

Professional corporate videographers are adept at:

• Capturing the true essence of the message
• Enhancing the USPs of your company/brand/product/services
• Expressing your vision effectively to the target audience
• Promote your company and its products efficiently
• Helping to increase sales noticeably

With the help of professional corporate photographers, you can now easily promote your company with the help of excellently-executed video footage.


Advantages of professional video production services for businesses

There are several advantages to be gained when you employ the most renowned and reliable corporate video solutions company. Use of video in promotional corporate content helps to add a distinct human touch to an otherwise non-personal message for customers.
The main of any video promotion should be to tell a compelling and attractive story in the most concise way possible.
Let us take a look at some of the various advantages that you get when you hire professional corporate video production companies for your business promotion and other corporate broadcast events:


1 Interesting marketing
The main advantage with corporate video promotion is that it is not only fun but is most effective at the same time. As corporate promotional videos tend to focus more on the USP of the product and the advantages of using it, this makes it an essential part of any successful and effective media marketing campaign.


2 Effective promotion
An ideal video promoting your business or product should focus on the benefits of using your products, rather than attempting to create hype for an increase in sales. An ideal promotional video should connect your customers with the ‘human’ components in your business.


3 Excellent SEO results
As search engines increasingly promote videos today, as opposed to text and images, it only makes ideal business sense to ensure that you rate highest on SERP.
Professional corporate videos are designed with a clear description and proper tags attached to them to ensure that they perform excellently in SEO results. Smaller and medium-sized businesses are increasingly opting to make promotional videos, rather than rely on conventional visual marketing strategies, such as leaflets, posters, banners, etc.

C1Media is a renowned and highly-reputed Cambridge based video production company, from the UK. It has been engaged in providing excellent-quality promotional videos for all types of corporate events, including product launches, press conferences, etc. With years of collective experience, the team of professional videographers here provides the best results for all your corporate videography requirements.

Need for Corporate Headshot Photography in today’s competitive market

Seeing real estate agents and insurance professionals including their personal headshot in promotional content might have made you wonder about its use and effectiveness. The truth is that it has been long-known that a personal touch to a promotional campaign can work wonders in creating a solid and strong brand image.

Need for professional corporate headshot photography services

An effective and renowned corporate headshot photography service helps in promoting your brand noticeably in the most effective manner.

Let us look at the 5 main goals of a corporate portrait photograph:

1 Efficient introduction
A corporate headshot introduces you to potential customers/clients even before you meet them personally. It is an excellent method for making a lasting positive first-impression on your customers and partners.
This is a unique way to promote yourself as part of the brand you represent. This is a tiny but significant step towards building trust within the target audience.

2 Excellent branding
Selfies from mobile cameras cannot be used as corporate headshot photographs. Professional photographers are best able to enhance your personality and represent it as being effectively attractive. The higher quality of corporate headshots enables to reflect the professionalism that your company adheres to.

3 Extensive story-teller
Professional corporate photographers are able to capture the best aspects of your personality in the headshot. Your face and the background help tell an impressive story to the viewer. Professional corporate video companies in Peterborough, UK are renowned for providing balanced and flattering corporate portraits for small and large businesses alike. Mostly, the background of choice for professional headshots for business purposes is company premises, such as the office or the production area, to instil a sense of reality in the promotional campaign.

4 Makes you relevant
Online networking opportunities have boosted the use of professional headshots for corporate uses. Online business and professional networking websites, such as LinkedIn are great avenues for establishing long-lasting and strong collaborations and partnerships with thousands of new potential customers and partners as well.
Highly-ranked profiles on these websites have a noticeably professional corporate portrait photograph of the person. The high-quality and clarity of the photograph reflects professionalism in your part and adds positively to making a good first impression.

5 Instils trust
A professional corporate portrait photograph sends a clear message stating the level of confidence you have for getting things done right. A headshot photograph is not essential in conventional resume however including a personal headshot sends a note of confidence in potential partners and customers as well.

C1Media, based in Cambridge, UK, is a reputed professional corporate photography company. It has an extensive experience in clicking excellent photographs and videos for use in corporate marketing campaigns and other similar uses. Ensure you get only the highest-quality professional corporate headshots with C1Media

4 Tips to Get the Best PR Photographer for Your Business

Are you looking to get the best out of your company’s public relations endeavours? Well then, one of the most critical decisions you’ll have to take is of hiring the right PR photographer.

So, how do you make sure the professional you hire is the perfect candidate for the job? Read on to know 4 tips of choosing the best photographer for your company’s PR.

1. Consider the level of expertise

While your uncle George, for example, with a digital camera might just about get the job done, an experienced professional will ace it. Enquire how long the individual has been in this field.

Also, don’t just look for general experience in photography. Instead, look to hire a photographer who has worked in the specific domain that your company’s services fall under.

2. Ask for a portfolio

PR photography entails the requirement of a wide variety of skill sets.

A portfolio is a great way to get an idea of the photographer’s quality and understand his/her strengths. Do you have a specific requirement for your company’s PR event? Go through their portfolio and analyse if they can fulfil your needs.

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Why Does Every Small Business Need to Hire a Commercial Photographer?

In the age of media, everything about your company must be out there, styled to attract maximum eyeballs. Visibility builds client base. This is especially true in the case of small companies that are yet to build a reputation.

Then, why do small businesses need a commercial photographer? Hiring a commercial photographer will give your company the opportunity to build a portfolio of images that will reflect your brand.

The need for visual impact:

The first thing a customer likes to see on a company’s website is pictures of their products and services. Having attractive pictures of the same will help to convert casual visitors into potential buyers.

Supress every urge to use stock photographs:

While using stock photographs might seem like the easier thing to do, you need to refrain from using them.

Most people use stock photographs considering those to be a cheaper option. However, the long term cost of licenses for stock photographs far exceeds the short term cost of hiring a professional photographer.

So, why not just get a guy to shoot it for you in person?

A Unique Brand Deserves Unique Pictures!

There are thousands of companies around the world who use stock photographs. Do you really want to supplement your unique content or website with such stale images that customers have already seen? Of course, not!

Corporate photography, on the other hand, enhances the brand image of your company. It gives you the chance to design unique PR, customized to specific target audiences. For instance, if your company wants to launch a service specifically for the people of Cambridge, you could hire someone with experience of photography in Cambridge.

If you still have second thoughts about hiring a photographer to enhance your company’s reputation, here are some statistics:

• On an average, an article with relevant images has 94% more viewership than articles without images.

 
• Nearly 75% of online shoppers say that they need to see a picture of the product before making a purchase.

• About 60% of people who look for online services prefer to contact businesses whose websites contain pictures of the people who run them.

These are the reasons why lot of small businesses in counties of England like Cambridgeshire and Peterborough have started hiring commercial photographers to get great results. 

What do think should you do then? Do you have anything more to share? Join the conversation below.

How can corporate photography boost your business?

For a business to grow amidst the stiff economic climate today, capitalising on every possible opportunity to market a brand has become the need of the hour. And amongst the many tools available for marketing, corporate photography continues to keep brands a step ahead in the competition.

If you are wondering ‘How come!’; well, there are many interesting yet major ways how photography can help your business.

How exactly does the perfect image do the magic?

Let’s give you some quick points on what visuals can do –

• Best engage your audience
• Leave an everlasting impression
• Personify the brand as a real human
• Develop a trustworthy brand story
• Enhance your marketing potential as a whole

Most people in Cambridgeshire or adjacent areas have grown up on the instinct – “believe and respond to what you see.” So, instead of long, clever texts, a vivid photographer can grab your audience through images faster.

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Why shall a professional event photographer be your choice for musical concerts?

You have made all the arrangements for the musical event, promotions done, everything is ready; but who’s going to capture the moments? Well, you need an event photographer who will document the episode in the best possible manner for creating everlasting memories.

But, anyone with a good camera cannot shoot a musical programme. For that, you need a professional who is specialised and has experience in shooting an event. Moreover, knowing that an expert is there to manage all your photography needs will help you concentrate on other requirements of the event.

Yet not convinced? Some more reasons here!

If you need more reasons to hire a reputed photography company, here are some major points.

1. Images, beyond performer and audience:

To uphold the thrill of a music concert, standard pictures of the performer and the audience is not enough. A skilled photographer can break the standards and go beyond to capture the vibrancy through his images.

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Hiring Professionals: What to Expect from Your Expert Event Photographer?

If you have a presence on social media or have a business website, you would want the various events related to your organization to be documented and shared. Broadcast photography generates publicity and works great for public relations.

You might have heard of the saying “out of sight, out of mind”. If your online audience doesn’t get to see enough of what you are up to, this might lead to reduction in your popularity and subsequently, your audience will forget about you. Pictures of the events and activities in which your organization indulges in are a great way to get more publicity. To make sure that the event in question is documented well, you must hire a professional photographer.

What to Expect from Professionals?

Although different photographers have different ways of approaching a project, here are some things that you can expect from a professional:

• A Good Sense of Timing: Professionals are used to working in various situations and make sure that the timing of the click is right. A good photographer doesn’t only know how and what to click but also when.

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Who Are Press Photographers and What is the Kind of Work They Deal In?

It is tough to give an exact definition of what press photographers do as the exact responsibilities vary from one job to another. Overall, they record lifestyle stories, interesting current events, and anything that makes news. They also deal with sports event photography. Just like other photographers working in different fields, their main goal is to capture an event in the best possible way so that the photograph can convey a message to the audience.

Press photography can be highly competitive if you have reached the higher echelons of the industry. These photographers can also be hired privately to document important events that might be relevant to current news. The pictures they take can be published in privately controlled corporation magazines and newspapers or websites, blogs, and social media.

Different Types of Press Photographers

As mentioned before, the job definition of press photographers is extensive. There are a number of areas of specialisation to choose from. Hence, most photographers pick a specific area to work in and develop their skills accordingly. Although the basics of photography remain the same, different jobs have different demands and requirements.

Some of the common fields in which these photographers work in are entertainment, sports, lifestyle, current events, and war. According to the specific job they have, each photographer has a unique skill set.          

What Are Their Responsibilities

Depending on the exact job and the project they are working with, the responsibilities vary. However, just like journalists, press photographers must be well-versed in working closely with people. They must have a good grasp of the current happenings in the world along with the technical knowledge of handling photography equipment. Like all photographers, they must have the basic knowledge of photo editing software as well as cataloguing and processing images.            

A professional press photographer is expected to have the technical know-how of using photographic equipment along with a creative understanding. It is only through a combination of technical knowledge and creativity that one can capture great pictures and draw the attention of the audience.

3 Questions to Ask Before You Hire a Photographer to Advertise Your Brand

For many people, an advertisement of your product or service is the first interaction they have with your brand. Now, you may have an excellent product but if it is not portrayed in the right manner, your advertisement may not have the impact you intended. Thus, it is important to work with a professional advertising photographer who is aligned with your vision. Hiring a good photographer is not easy and there are many factors that need to be taken into consideration such as your budget, the availability of the photographer etc. Here are three questions that can help simplify your dilemma.

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Pictures That Tell a Story: PR Photography and Its Quirks

Photography is an art and every PR photographer who’s worth her or his salt knows what goes behind getting that perfect image. It takes an experienced set of hands to develop striking images that make a difference to your business or brand. Although it is a cliché that a single picture tells a thousand words, it couldn’t be any truer in the case of PR photography. Outstanding PR photography has a huge influence on the way your existing and prospective customers and everyone else in the world perceives your business, products or brand.

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Four Reasons to Invest in Corporate Headshots

While a photograph of you relaxing by the beach is great for your social media profile, it probably will not have the same impact in a professional scenario. It might even do the opposite and be detrimental to your professional reputation. While business headshots may seem like an unnecessary expense, this investment could lead to plenty of returns.

First Impressions Count: A photograph puts a face to a name or to a company. It is the first contact that a customer has with you and your company. This is why a cropped photograph of you from a wedding or a day out will not cut it. To put forward the idea that you take your work seriously, professional corporate portraits make an impact.

Photograph your Best Side: When you invest in a professional photographer, you are not just paying them for being able to use a fancy camera. These photographers employ a dozen tricks to ensure that, subtly, you are sending out all the right signals to potential customers.  By using the right lighting, colours and angles, they are able to present you as being approachable without compromising on the professionalism in the photograph.

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Five Reasons Corporate Videos Fail To Make an Impact

Corporate Videos are a great way to connect with a large audience, they allow you to explain your core strengths, the foundation of your corporation or even a new development. Besides helping you stand out from the crowd, a corporate video is also great for SEO benefits. However, any old video just won’t do, and there are several reasons why a video can miss the mark

1. A Poor Concept

The concept is a large part of why a video would stand out and it could be the reason for failure as well. Not only should your concept be fresh and innovative but also realistically executable. If you cannot conceive a way of showcasing the concept well, you should probably brainstorm some more. If the concept of your video is too similar to that of another company’s, it could lead to comparisons that end badly. While other campaigns can serve as inspiration, focus on how to make it different.

2. Missing the Message

While it can be tempting to include every little detail of your company, it is not necessary and in fact, can confuse the viewer. Editing the script is important, ask yourself what is the key message? Remove everything that is not necessary to this message.

3. Brimming with Jargon

Remember that your audience could be complete strangers to your industry; using complicated jargon could confuse them. Getting your message got lost in a slew of industry-specific words could even alienate your audience.

4. Video and Audio Quality

Investing in good equipment and hiring a professional corporate video production company goes a long way in producing a quality video. Videos with bad lighting, unclear audio, shaky scenes affect the credibility of your video.

5. Introducing the Concept

A long-winding introduction to the concept of your video could make a negative impact. Recent studies indicate that if a viewer is not interested in the first 8 seconds, he or she is not going to continue watching. Investing in corporate video production services can not only result in great PR but also allow you to express your core ideology in an engaging and easily consumed method. The above points outline a few reasons why they can fail to make an impact. Another important factor to consider is the distribution and marketing process. A well-made video can go unnoticed if these factors are not addressed.

Corporate videos: for your company’s brand image and success

Why? You may think! Videos have high recall value because it conveys a message through a storyline or a narrative. Companies usually take the help of corporate video production companies to create high-quality videos, impactful videos that achieve client objectives.

There are various kinds of corporate videos a company can choose to communicate its message:

• Business Profile: It is the summary of a company, its vision, values, products and brand image. Companies use this medium to tell their audience their products/benefits, explain work culture, and talk about their future innovation. Usually around two to three minutes, the video needs to catch the attention of the audience and bring-out the best the company has to offer.

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How to choose a good corporate photography services for your company?

Good photographs tell a story, and you should be choosing someone who can tell your story well. A good way to start is to evaluate what the photographer has done previously. Have a look at their website, clients and profile, to get an idea of their work and explore how you want your album to be. A good idea is also to choose a company that has experience in the type of services desired.

A company should look for following qualities while choosing a corporate photography company:

• Must possess technical know-how about different cameras, lenses, photo chemical and digital processes

• Have good knowledge of visual compositions and angles.

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Why Does a Brand Need Corporate Photography?

Human beings are visual creatures, and it is in their nature to take first impressions from images they see. That is why image-based marketing strategies are becoming more popular these days with the rise in visual culture. Whether it is on a small or large scale, old or new business, the images used are as important as the written content. Most of the business owners do not realise how professional commercial photography can positively affect a brand’s popularity.

The benefits of effectively using professional photography by a commercial photographer and the quality images are as follows:

Online presence

Enhances outreach efforts by either opening an online shop or building a portfolio website. It is highly advantageous to artists and businesses looking for investors and allows people to see the real aspects of your business.

First impression counts

For presenting a brand in the market through printed material, social-media platforms or websites, commercial photography Cambridge is important. It helps in making the business stand out uniquely from its competitors.

Professionalism

Presentation of business is of utmost importance. A skilled photo shoot for a brand helps to represent and establish its identity, credibility, and competence in the targeted market. The commercial photography Cambridgeshire aims to create a notable human identity for the company without damaging its reputability.

Corporate communications and relations

Adding professional photos to annual reports, newsletters, investor dossiers, brochures, executive presentations and more reinforces the company’s image. Moreover, it helps in building tighter relationships amongst consumers, investors, and other stakeholders.

Increased sales

Professional photography is the key to selling properties in the market quickly. It helps a company to showcase their portfolio in the most effective way. This, in turn, brings more and more customers to their door and increases sales.

Cost-effective

Sharing images is much more effective in creating free publicity. With personalised imagery, the branding of a company will spread across the web where readers and competitors can well recognise the brand and services offered by it.

A commercial photography Peterborough company offers superior-quality executive portraits for the following:

•      Company’s website or blog
•      Advertisement through brochure and magazine
•    Business cards
•   Social-networking profiles such as Facebook, LinkedIn, Twitter, and Google+

Corporate Portraits and Business Promotion

Corporate portraits are an essential part of business promotion and recognition. The company website needs to have the photographs of its business heads so that people know who they are dealing with. A good corporate picture has a significant role instilling a sense of reassurance and attracting business. However, corporate portrait is not every photographer’s forte. It calls for professionals who know how to make a difference.

There are professional companies who do this for you. Hiring an experienced corporate headshot photographer in your area is important when you present yourselves as the representative of your business concern. These portraits are used for social media, business reports, company brochures and catalogues, websites, newspapers and so on.

Nowadays there are different types of business portraits. One has the option to be photographed individually or in a group. It is a like a photo session. The location can be decided depending on what you like and the kind of background would augment your portrait. These photos can be taken outdoors or indoors and even in places of your choice where you feel comfortable and think will be best suited. In earlier times and actually even sometimes now these headshots are taken in studios. However, taking it elsewhere such as outside or near the office surroundings is becoming more popular as it helps people connect better.

A lot depends on budget too. In times of crunch when almost every company wants to cut costs, yet not compromise on their marketing and publicity strategies, a good way to do it is to go ahead with corporate headshots in business promotional. These are small images more suited for a mug or a small portrait. As the name suggests, it focuses on the face and shows the person’s head and shoulders. Business headshots look good when the person is formally dressed and looks presentable, but at the same time, it need not be too formal also. You would want to connect with the people giving them a message that means business while at the same time is a friendly organisation.

A corporate headshot photography is part of business promotion depicts the personality of its executives who lead the company. Hence, it becomes imperative that a good correct photographer is chosen who can bring out the best in a person. For this, you can search online and shortlist some photographers. Do check portfolio and testimonials before calling them to ask about pricing.

Corporate Video Spearhead Marketing Strategies and Watch the Difference

YouTube and Vimeo show how informational and entertaining videos can also become prime market influencers. Well made videos can garner over a million hits. Google loves videos. The message is clear. Video can prove to be the most cost effective tool in your marketing arsenal.

It all depends on the corporate video production services one engages. For video to grab and retain a viewer’s attention, it must make an impression right at the start. It takes skilled and imaginative teams of production personnel of a creative corporate video production company to think up the right scenario and script a story followed by translation of the video that will achieve the intended purpose of putting the message across in the most engaging fashion.

In order to produce an engaging video, the corporate video Cambridge based company must employ the latest technology such as aerial video shooting using remote controlled drones. Animation may be used by the video production Cambridge based company to show how a product works or enthusiasts may be roped in to showing how a product or a service can be used in novel ways. One way to make corporate videos is without even mentioning a product or service endear themselves to audiences is by showing how they serve the public or take care of the environment. The image created leaves a lasting positive impression.

Most corporate executives think of marketing videos only in terms of trumpeting a company’s product or services. This need not be the golden rule. In fact, indirect marketing by creating informational and instructional videos has proved to have far greater impact. Audiences love something that educates them, informs them and shows them something practical. Video production Peterborough based company can use the talents of its team to come up with ideas that spearhead the marketing drive from a different perspective.

One thing a corporate should never be is boring. Audiences simply switch off—mentally and emotionally. One can turn to talented creative professionals of corporate video Cambridgeshire to think up something original. Corporate video can also incorporate humor and wit. If an image is worth a thousand words then a video is definitely worth a thousand images because, in the space of a few seconds it leaves an impression and, possibly, converts target audiences. Just take a look at corporate vide Peterborough based experts create.

There are people who learn by watching rather than reading. They become converts when a corporate marketing video appeals to them and gives them exactly what they want to know. Best of all, these very people promote the video through their contacts, unasked.