Four Reasons to Invest in Corporate Headshots

While a photograph of you relaxing by the beach is great for your social media profile, it probably will not have the same impact in a professional scenario. It might even do the opposite and be detrimental to your professional reputation. While business headshots may seem like an unnecessary expense, this investment could lead to plenty of returns.

First Impressions Count: A photograph puts a face to a name or to a company. It is the first contact that a customer has with you and your company. This is why a cropped photograph of you from a wedding or a day out will not cut it. To put forward the idea that you take your work seriously, professional corporate portraits make an impact.

Photograph your Best Side: When you invest in a professional photographer, you are not just paying them for being able to use a fancy camera. These photographers employ a dozen tricks to ensure that, subtly, you are sending out all the right signals to potential customers.  By using the right lighting, colours and angles, they are able to present you as being approachable without compromising on the professionalism in the photograph.

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Five Reasons Corporate Videos Fail To Make an Impact

Corporate Videos are a great way to connect with a large audience, they allow you to explain your core strengths, the foundation of your corporation or even a new development. Besides helping you stand out from the crowd, a corporate video is also great for SEO benefits. However, any old video just won’t do, and there are several reasons why a video can miss the mark

1. A Poor Concept

The concept is a large part of why a video would stand out and it could be the reason for failure as well. Not only should your concept be fresh and innovative but also realistically executable. If you cannot conceive a way of showcasing the concept well, you should probably brainstorm some more. If the concept of your video is too similar to that of another company’s, it could lead to comparisons that end badly. While other campaigns can serve as inspiration, focus on how to make it different.

2. Missing the Message

While it can be tempting to include every little detail of your company, it is not necessary and in fact, can confuse the viewer. Editing the script is important, ask yourself what is the key message? Remove everything that is not necessary to this message.

3. Brimming with Jargon

Remember that your audience could be complete strangers to your industry; using complicated jargon could confuse them. Getting your message got lost in a slew of industry-specific words could even alienate your audience.

4. Video and Audio Quality

Investing in good equipment and hiring a professional corporate video production company goes a long way in producing a quality video. Videos with bad lighting, unclear audio, shaky scenes affect the credibility of your video.

5. Introducing the Concept

A long-winding introduction to the concept of your video could make a negative impact. Recent studies indicate that if a viewer is not interested in the first 8 seconds, he or she is not going to continue watching. Investing in corporate video production services can not only result in great PR but also allow you to express your core ideology in an engaging and easily consumed method. The above points outline a few reasons why they can fail to make an impact. Another important factor to consider is the distribution and marketing process. A well-made video can go unnoticed if these factors are not addressed.